Accetrix Team, Author at Accetrix

ROI of Email Marketing, what are the Statistics?

Email Marketing and ROI. How are they connected?

Let’s find out,

“E-mail marketing” What comes to your mind when you hear this word?

It’s a waste of Time.

Yes, it is true. Most of us think ROI of Email Marketing is dead.

With all the new up-gradation in the Digital World: Chatbots, webinars Virtual Reality and more, it looks as if emails are no longer significant to reach your customers.

Don’t be fooled.

Updated Data from 2024 by Litmus

If you believe email marketing is dead, you are mistaken. Email Marketing is still vital and has a strong impact. Moreover, it may be a promising strategy for your Business. The recent study by Litmus revealed that Email Marketing For E-Commerce Generated an ROAS of 4500%, i.e. for every $1 spent, businesses secured an average return of $45. Similarly for Marketing, PR & Advertising Industry the ROAS was 4200%, Software & Technology – 3600% & Media Publishing, Events & Sports a staggering 3200% ROAS. This shows if email marketing done correctly, it can still give you returns which no paid ads can even touch.

Email marketing is all about informing, engaging and keeping customers intact , and not about spamming the inboxes as everyone thinks of it. However, if you keep sending irrelevant mails, then surely it would lower your ROI of email marketing. In spite of a well-designed email, if it is not beneficial to your target, it binds you to spend more amount without getting desired results.

Therefore, you can find a myriad of articles about how to write creative emails, how you can improvise and increase success through emails. For a better understanding of its importance, let’s have a glance over the impact of email marketing and ROI statistics.

So, here is why statistics so essential?

To make the most out of email marketing in 2018 and 2019, let’s gaze at a compiled list on ROI of Email Marketing- Statistics for 2024 and predictions for 2025. This will assist you to form successful email campaigns in the coming years.

Email Marketing is one of the most powerful basis of information for business-to-business audiences, after Colleague recommendations and the industry leaders.
There are 6 times more chances of getting a click-through from the email marketing campaign than from a tweet.
Almost 86% of professionals believe that emails are the most preferred means of business communication.
In Accordance to Radicati Group research, there were over 3.8 billion email users during 2018. Which means over half of the world uses email right now. They expect it will raise up to 4.2 billion by the end of 2022.
On average, around 205 million emails are sent every day and around 74 trillion emails per year.
For the “3 Monster” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. Compared to that, email’s average open rate is of 22.86% and even its click-through rate is 3.71%. Emails reach to most of the people for who they’re intended for, so email marketing remains an indispensable part of your marketing strategy.
Certainly, consumers prefer email for being in touch with the brands they’re connected with, according to Adestra. According to MarketingSherpa, about 60% of patrons subscribe to a brand’s list to get promotional emails and deals compared to only 20% that follow brands on social media.
Marketers also prefer emails. 91% of B2B marketers in a Content promotion institution study rated email as “significant” or “extremely important” to their content marketing distribution efforts.
53.49% of emails sent are classified as spam as of the latest numbers available on Statista. Hence, it’s easy to see how consumers could easily be put off by getting the wrong emails.
Consumers have the power to get rid of irrelevant emails. Single way to make sure that your email isn’t on the chopping block is to include smart personalisation that goes beyond just using subscribers’ first names.

What will Email Marketing look like in coming years?

“Looking forward to the coming years, what do you think is the most important change to email marketing will be?”

The Major changes according to Brand Marketers:

AI- Artificial Intelligence–Most of the decisions and campaign planning will become automated.
Far more automated and intelligent email marketing. Existing Content will be hauled from existing sources, and there will be less pressure on marketers to do it manually.
Subscriber Experience “Email will become almost a ‘luxury’ channel. Customers’ email addresses will be set aside for highly relevant, personalized content and brands which cannot get a second chance. It will be one of the channels with the uppermost and fastest-growing ROI.” Create lifetime worth for subscribers and keep your email marketing focused on subscribers.
Voice-based interaction. As people move away from using display, emails copy needs to work equally well for someone who reads it, or having it read to them.
Web-like experience within the email (shopping, buying, exploring, etc.) without the need to launch into a browser.
Storytelling and Interactivity. Email marketing will be all about subscribers. So, connect them with interesting stories and look for ways they can interact with your content.
Content Combinations (+ TESTING). Start trying out new content grouping to see what works with your subscribers. Do they like longer emails or get click-happy after seeing pictures?
Non-Linear Sales Funnel. The internet has evolved in the way we market online. But, the biggest thing is that the sales pipeline is less linear. Instead, there are multiple touch points where leads might come into contact with your brand. The good news is that email marketing is a great way to connect with leads no matter how well they are aware of your brand.
Advertisers have understood the potential of emails and so you can now see advertisements on your mail header too. This is a comparatively new space in PPC advertisements where companies are getting brand awareness and revenue.

**So, now in today’s time, consumers will look forward to an even more authentic and interactive email experience where marketers will have to use more tools and technologies to deliver that.**

Do you still think email marketing is dead? It’s clear that the reports of email marketing’s death are exaggerated.

Far-off from being dead, email marketing is alive, sound, and progressively more relevant for you to reach audiences across demographics. Give yourself a head start by upgrading yourself in the new trends in email marketing. ROI of Email Marketing is far better than many other channels. So connect with us, we are a full-service email marketing agency for growing e-commerce brands.

Amazon conversion rate optimisation is the linchpin of ecommerce success. Imagine you’re running an online store, but visitors aren’t turning into buyers. Frustrating, right? Optimizing your conversion rate can transform this challenge into an opportunity. The higher your conversion, the greater your sales and revenue. Plus, better conversions mean more resources for your business to innovate and grow.

Here’s what you should focus on for quick wins:

Highlight Product Benefits: Let customers know why your product is their best choice.
Update Product Photos: Crisp, clear images build trust and interest.
Optimize Product Listings: Use the right keywords and clear descriptions to attract buyers.
Leverage A+ Content: Present your product professionally for more conversions.
Use Amazon FBA: Fast shipping can sway purchase decisions.

Facing intense competition on Amazon requires a sharp focus on these strategies. Improving your conversion rate isn’t just a tactic; it’s integral for long-term growth and a robust bottom line.

Understanding Amazon Conversion Rate

Amazon conversion rate is a key metric for any seller on the platform. It tells you how well your product listings are doing in turning visitors into buyers. Think of it as the heartbeat of your Amazon store—if it’s strong, your business is healthy. But if it’s weak, you might need to make some changes.

Definition

Simply put, the conversion rate on Amazon is the percentage of visitors who make a purchase after landing on your product page. It’s a straightforward way to gauge how compelling your product listing is to potential buyers.

Calculation

The formula for calculating your conversion rate is quite simple:

Conversion Rate = (Total Number of Orders / Total Number of Product Listing Sessions) x 100

For example, if you have 500 sessions on your product page and 50 of those sessions result in a purchase, your conversion rate would be 10%.

Importance

Understanding and optimizing your Amazon conversion rate is crucial for several reasons:

Assess Marketing Effectiveness: A good conversion rate indicates that your marketing efforts are working. If your rate is low, it might be time to re-evaluate your strategies.
Improve Product Ranking: Higher conversion rates contribute to better product rankings on Amazon, making your products more visible to potential buyers.
Improve Customer Experience: A high conversion rate often reflects a seamless shopping experience, which can lead to repeat customers and brand loyalty.
Increase Sales and Revenue: A higher conversion rate means more sales, which translates to increased revenue for your business.

In ecommerce, especially on a competitive platform like Amazon, knowing your conversion rate is like having a roadmap. It guides your decisions and helps you identify areas for improvement. As you dive into amazon conversion rate optimisation, every small tweak can lead to significant gains in your overall sales performance.

Amazon Conversion Rate Optimisation

Improving your Amazon conversion rate is a game-changer for your business. To truly master this, you need to focus on three key areas: optimizing listings, enhancing user experience (UX), and conducting thorough keyword research.

Optimize Listings

Your product listing is your storefront on Amazon. It’s where potential buyers decide whether to purchase. Here’s how to optimize it:

Compelling Titles: Use simple and clear titles that include relevant keywords. This helps your product stand out in search results.
High-Quality Images: Invest in professional photography. Images should show your product from different angles and in use. This builds trust and provides clarity.
Bullet Points: Break down product features and benefits into short, easy-to-read bullet points. This helps customers quickly understand what they’re buying.
A+ Content: If you’re part of Amazon’s Brand Registry, use A+ Content to add rich media and detailed descriptions. It makes your listing more appealing and informative.

Improve User Experience (UX)

A seamless shopping experience can significantly boost your conversion rate. Focus on these aspects:

Fast Loading Times: Ensure your product pages load quickly. Slow pages can frustrate customers and lead to lost sales.
Clear Call to Action: Make the “Add to Cart” button prominent. A clear call to action guides customers towards making a purchase.
Responsive Design: Ensure your listings are mobile-friendly. Many shoppers use their phones, so a mobile-optimized page is crucial.

Keyword Research

Keywords are the backbone of your Amazon strategy. They help your products get finded. Here’s how to optimize them:

Relevant Keywords: Use tools like Helium 10 and Jungle Scout to find high-converting keywords. Incorporate these into your titles, descriptions, and bullet points.
Competitor Analysis: Study your competitors. See which keywords they rank for and how you can differentiate your product.
Long-Tail Keywords: These are longer, more specific search terms. They might have lower search volume but often lead to higher conversion rates.

By focusing on these areas, you can improve your amazon conversion rate optimisation efforts, making your listings more attractive and easier to find. This, in turn, leads to higher sales and a stronger presence on Amazon.

As you refine your approach, keep in mind that small changes can yield significant results. Next, we’ll explore proven strategies that can further boost your conversion rate.

Proven Strategies to Boost Conversion Rate

When it comes to amazon conversion rate optimisation, using the right strategies can make all the difference. Let’s explore some proven tactics that can help you see real improvements.

Highlight Product Benefits

Sell solutions, not just features. Customers are looking for how your product can solve their problems. As Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!” Focus on the benefits your product provides and how it uniquely meets customer needs.

Pricing Strategy

Getting your pricing right is crucial. It’s not just about being the cheapest; it’s about offering value. Test different pricing models to see what resonates with your audience. Consider using discounts or promotions to attract attention. Pricing should reflect your product’s quality and competitive landscape.

A/B Testing

Experimentation is key. Use A/B testing to compare different versions of your listings. This can include changes to images, titles, or bullet points. By analyzing which version performs better, you can make data-driven decisions to optimize your listings. This approach ensures you’re always improving based on real customer feedback.

Fulfillment by Amazon (FBA)

Using FBA can significantly boost your conversion rate. Customers trust Amazon’s fast and reliable shipping. By leveraging FBA, you can offer quick delivery times, which can be a deciding factor for many buyers. Plus, FBA handles customer service, giving you more time to focus on other areas of your business.

A+ Content

If you’re enrolled in Amazon Brand Registry, take advantage of A+ Content. This feature allows you to add richer media, like images and infographics, to your product descriptions. A+ Content can make your listings more engaging and informative, helping to build trust with potential buyers and ultimately increasing conversions.

By implementing these strategies, you can effectively boost your conversion rate on Amazon. Each tactic offers a unique way to engage customers and improve your listings. Up next, we’ll look into how leveraging Amazon PPC can further improve your conversion efforts.

Top 5 Tips for Optimizing Product Listings

Optimizing your product listings is a key part of amazon conversion rate optimisation. Here are the top five tips to help you stand out and boost your sales.

High-Quality Images

Images are the first thing buyers notice. They can make or break a sale. Use high-quality images that show your product from different angles. Include infographics to explain features and benefits. Consider using lifestyle images to show the product in use, helping customers visualize it in their own lives. If possible, include images from customers to add authenticity.

Compelling Titles

Your product title is crucial for attracting attention. Make it compelling and informative. Include key features and benefits, but keep it simple and easy to read. Use relevant keywords to improve your search visibility. A well-crafted title can significantly increase your product’s click-through rate.

Bullet Points

Bullet points help convey important information quickly. Use them to highlight your product’s main features and benefits. Answer common customer questions in these points. Keep them concise and to the point. This format makes it easier for shoppers to digest information and decide if your product meets their needs.

Product Reviews

Positive reviews are powerful. They provide social proof and build trust with potential buyers. Encourage satisfied customers to leave reviews. Use tools like Jungle Scout’s Review Automation to request reviews automatically. A higher number of positive reviews can greatly influence purchasing decisions and improve your conversion rate.

SEO

Search engine optimization is not just for Google; it’s vital on Amazon too. Use relevant keywords throughout your product listing, including titles, bullet points, and descriptions. This helps your product appear in search results, increasing visibility and traffic. Use tools like Keyword Scout to find high-converting keywords that align with your product.

By focusing on these areas, you can create listings that not only attract more visitors but also convert them into buyers. Up next, we’ll explore how leveraging Amazon PPC can further improve your conversion efforts.

Leveraging Amazon PPC for Better Conversion

Amazon PPC is like a magic wand for boosting your product’s visibility and conversion rate. Let’s break down how you can use it effectively.

PPC Campaigns

Pay-per-click (PPC) campaigns are a powerful tool in your amazon conversion rate optimisation toolkit. They allow your products to appear at the top of search results when customers are actively shopping. This visibility can significantly boost your chances of making a sale.

When setting up a PPC campaign, start by identifying the right keywords. Choose terms that your potential buyers are likely using. Tools like Accetrix’s own keyword research tools can help you find these keywords. Once you have your keywords, create ads that highlight your product’s unique features and benefits.

ACoS

ACoS, or Advertising Cost of Sales, is a crucial metric for measuring the success of your PPC campaigns. It shows the percentage of sales spent on advertising. A lower ACoS means you’re getting more value for your ad spend.

To keep your ACoS low, regularly review and adjust your campaigns. Analyze which keywords and ads are performing well and which aren’t. Tools like Accetrix’s e-commerce analytics platform can provide insights into your ad performance, helping you make data-driven decisions.

By leveraging Amazon PPC, you can increase your product’s visibility, attract more clicks, and ultimately boost your conversion rate. Up next, we’ll dive into some frequently asked questions about Amazon conversion rates to clear up any lingering doubts.

Frequently Asked Questions about Amazon Conversion Rate

What is a good conversion rate on Amazon?

A good conversion rate on Amazon typically ranges from 10% to 15%. This is significantly higher than the average for standalone e-commerce websites, which usually hover around 1% to 3%. The higher conversion rate on Amazon can be attributed to the platform’s reputation and the purchase-oriented mindset of its users. However, what’s considered “good” can vary based on product categories. For instance, impulse-buy products might see higher conversion rates compared to high-ticket items that require more consideration.

How can I find my conversion rate on Amazon?

To find your conversion rate on Amazon, head over to Seller Central. Once logged in, steer to the “Reports” tab and select “Business Reports.” From there, choose “Detail Page Sales and Traffic By Child Item.” This report provides crucial data, including total sessions, page views, units ordered, and your conversion rate, labeled as “Unit Session Percentage.” Keeping track of these metrics is essential for understanding how well your products are performing and identifying areas for improvement.

Is conversion rate optimization worth it?

Absolutely. Conversion rate optimization is a key driver of business growth and resource efficiency. By improving your conversion rate, you can maximize sales from your existing traffic, reducing the need for additional advertising spend. This approach not only boosts revenue but also improves customer satisfaction by ensuring that your listings meet their needs. In a competitive marketplace like Amazon, optimizing your conversion rate can set your brand apart and lead to sustained success.

Conclusion

At Accetrix, we’re dedicated to driving ecommerce growth through effective performance marketing strategies. Our expertise in Amazon conversion rate optimisation ensures that your brand not only reaches its target audience but also converts them into loyal customers.

By leveraging AI-driven tools, we improve your e-commerce brand’s growth with optimal Return on Advertising Spend (ROAS). Our comprehensive services include optimizing your product listings, running targeted PPC campaigns, and utilizing A+ content to make your Amazon presence as compelling as possible.

We understand the nuances of the Amazon marketplace and use data-driven insights to refine your strategies continually. Whether it’s through high-quality images, compelling titles, or strategic pricing, our goal is to ensure your listings stand out and convert effectively.

In a rapidly evolving digital landscape, staying ahead means constantly adapting and optimizing. With Accetrix by your side, you can focus on what you do best—creating great products—while we handle the intricacies of maximizing your Amazon sales potential.

Ready to transform your Amazon presence into a powerful sales engine? Explore our Amazon Marketing Services to see how we can help you achieve exceptional results.

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