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Return on Ad Spend Calculator for E-Commerce

Omnichannel ROAS Calculator

Calculate your e-commerce brand’s Channel ROAS and Blended ROAS with our Free Calculator. How it works? 👇
  • Select Your Advertising Channels – Choose the platforms you're running ads on.
  • Enter Ad Spend & Revenue – Input your marketing spend and generated revenue for each channel.
  • Get Instant ROAS Insights – See individual ROAS for each channel and a blended ROAS to assess overall performance.
Want to Improve ROAS?
ROAS Calculator

Blended ROAS Calculator

Select channels and enter ad spend & revenue to calculate ROAS


Optimize Your Ad Spend for Maximum Profitability

Are you running ads across multiple platforms and struggling to measure their effectiveness? Our Blended ROAS Calculator helps you evaluate the return on ad spend (ROAS) across different marketing channels like Google Ads, Meta Ads, Bing Ads, and TikTok Ads.

Why Use This Calculator?

Measure multi-channel performance at a glance.

Identify which platforms deliver the best ROI for your store.

Get performance benchmarks: Excellent, Good, Fair, or Poor.

Receive insights on whether your strategy needs optimization.

Frequently asked questions

ROAS (Return on Ad Spend) is a key performance metric in digital advertising that measures the revenue generated for every dollar spent on ads. It helps businesses understand the efficiency of their marketing campaigns and optimize their ad budgets for better profitability.

For example, if you spend $100 on ads and generate $500 in revenue, your ROAS is 5x (or 500%).

The formula for ROAS is simple:

ROAS= (Ad Spend)/(Revenue from Ads)

A higher ROAS indicates better ad performance and higher profitability.

  • Klaviyo: Renowned for its powerful automation and segmentation capabilities, Klaviyo excels in creating highly personalized email campaigns. Its advanced analytics and integration with e-commerce platforms make it ideal for driving sales and customer engagement.
  • HubSpot: HubSpot offers a comprehensive suite of marketing tools, including robust email marketing features. Its user-friendly interface, coupled with CRM integration and detailed performance analytics, makes it a top choice for businesses looking to streamline their marketing efforts.
  • Mailchimp: Known for its versatility and ease of use, Mailchimp provides a range of features including automation, A/B testing, and detailed reporting. Its scalability and affordability make it a popular choice for both small businesses and large enterprises.
These tools are leading the way in 2024, providing enhanced personalization, automation, and analytics to optimize email marketing strategies and drive business growth.
A good ROAS benchmark varies by industry and advertising platform. According to Tinuiti’s 2024 Digital Ads Benchmark Report, here are the average ROAS benchmarks for e-commerce brands:
  • Google Ads (Search & Shopping): 3.5x – 8x
  • Meta Ads (Facebook & Instagram): 2.5x – 4.5x
  • Bing Ads: 4x – 6x
  • TikTok Ads: 1.5x – 3x (Lower, but great for brand awareness)

    • For scaling profitably, most e-commerce brands target a ROAS of 4x or higher.
A ROAS Calculator simplifies ad performance tracking by: ✅ Providing instant ROAS calculations for different ad platforms. ✅ Helping brands identify high-performing channels vs. wasteful spend. ✅ Assisting in setting data-driven budgets for scaling e-commerce businesses. ✅ Offering benchmark comparisons to evaluate industry performance. ✅ Making it easier to optimize ad spend allocation across platforms.

Blended ROAS is the overall return on ad spend across all marketing channels—including paid ads, organic traffic, email marketing, and influencer collaborations.

Unlike channel-specific ROAS, which only looks at individual platforms, Blended ROAS gives a big-picture view of how efficiently your total marketing budget is generating revenue.

In 2025, tracking Blended ROAS is more crucial than ever due to:
📉 Rising ad costs on Google, Meta, and TikTok.
🔒 Privacy & tracking changes (cookie restrictions, iOS updates).
📈 Diversified marketing strategies (brands now use influencers, email, SEO, and paid ads together).
📊 Multi-touchpoint conversions (customers interact with multiple platforms before purchasing).

By focusing on Blended ROAS, businesses can accurately measure profitability and optimize overall marketing performance.

At Accetrix, we specialize in:
🚀 AI-powered ad optimization to maximize ROAS.
🔍 Data-driven ad strategies for Google, Meta, Bing, and TikTok Ads.
💡 Creative performance marketing to boost conversions.
📊 Advanced analytics & A/B testing for ad efficiency.

Break-even ROAS helps you determine the minimum return needed to cover your costs. The formula is:

Break Even ROAS = Total Costs / Revenue from Ads

For example, if your product costs $20, and you sell it for $50, your break-even ROAS is: 0.4x

If your ROAS is below break-even, you’re losing money and need ad strategy optimization.

You should consider hiring a performance marketing agency if:
🔹 Your ROAS is below 3x and profits are shrinking.
🔹 You’re wasting ad spend without clear ROI.
🔹 Scaling Google, Meta, or TikTok Ads has become challenging.
🔹 You need AI-driven automation for bidding, targeting, and ad copy.
🔹 Your competitors are outperforming you in paid search & social ads.

For SMBs, every marketing dollar counts! Tracking ROAS helps:
📊 Identify profitable ad platforms (Google, Meta, TikTok, etc.).
💰 Prevent overspending on underperforming ads.
🔍 Optimize ad creatives, keywords, and audiences.
📈 Scale campaigns strategically with data-driven decisions.

SMBs that track ROAS consistently grow faster and achieve higher profitability.

While ROAS is crucial, other key metrics help improve overall ad performance:
📊 Customer Acquisition Cost (CAC): How much does it cost to acquire a new customer?
💰 Customer Lifetime Value (CLV): How much revenue does an average customer generate?
🔄 Conversion Rate (CVR): What percentage of ad clicks turn into sales?
📈 Click-Through Rate (CTR): Are your ads engaging enough to drive traffic?

💡 Tracking these metrics alongside ROAS can help scale your business profitably!

Once you’ve calculated ROAS, the next step is:
✔ Identify high-performing vs. low-performing channels.
✔ Reallocate ad spend to the best-performing campaigns.
✔ Test new audiences, creatives, and bidding strategies.
✔ Optimize landing pages to improve conversion rates.

Ready to grow your e-commerce business ROAS with data-driven omnichannel strategy?

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