Social media- the unquestionable king in the marketing – And then there’s email marketing. We may think of it as an ancestor in the marketing. Don’t get tricked, it’s still the most constant if you plan strategy efficiently. Today’s marketers may tend to take email marketing lightly, moreover they may not consider it to be a “cool” way of contacting clients, nonetheless, it has stood the test of time and confirmed itself to be an effective and reliable method of communication. Furthermore, it is still booming. With the possible Return on Investment of up to 4400% and $44 for every $1 spent, email marketing does magnetize potential customers.
As long as you’re employing it correctly, email is still one of the most important and targeted channels for reaching the relevant audience. To add on, it is also a good way to make money. Choosing the right email marketing practices can have a momentous impact on the success of the email marketing campaign.
In this blog, we will review the best Email Marketing services for businesses.
But first, let’s talk about
How to choose the Perfect Email Marketing Services and Tools for growing & small business
The perfect email marketing services allow you to create greatly engaging email content with an easy user interface for instance simplified drag & drop. Secondly, you must be able to simply send bulk emails that can be personalized and targeted without complexity. This allows you to use automation marketing.
Apart from this, the email marketing service must make it effortless to direct your contacts, helps in collecting statistics and further make groups consequently, and track the performance of your email marketing campaigns.
Most significantly a good email marketing services make certain that your emails do not result in the spam folder.
All things considered, let’s take a look at some of the most popular email marketing services provider and how they stack up alongside each other.
Mail Chimp is one of the perfect tools, where all your data can be saved in one place, where managing your leads is not complicated, adding on their CRM fuses the data to make better campaigns. Above all, they provide two things which everyone loves. It is very easy to get started and it’s also free. Their free plan offers you essential email marketing features such as email creation and scheduling. What makes this a perfect email marketing tool is its smart recommendation feature, which provides you with helpful audience insights to optimize your marketing efforts.
The dashboard places it all out clearly: import lists, create and send campaigns, and go on to build your audience.
As the import happens in the surroundings, you can start building your campaign. Furthermore, you have the option to choose if everyone in your list gets the email or a particular segment only – the procedure is very customizable.
In addition, Constructing a segment is simple; the tracking option lets you know who has opened the emails and which campaign links receive the most clicks. The improved tracking option links to your website through Salesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you can robotically trigger particular responses or segment users based on actions they take. After sending out your emails, Mail Chimp allows you to amalgamate your social channels to post regular updates on Twitter and Facebook.
Mail chimp pricing:
Free plan: Up to 2,000 subscribers and 10,000 emails per month
Paid plan: for unlimited account price starts at $10 per month
2. Constant Contact
Constant Contact is one of the biggest and fastest rising email marketing services all over the world. It is user and beginner-friendly email marketing service. And also you can effortlessly manage your email lists, contacts, email templates, the marketing calendar, and more.
Each account gives you access to simple tracking and reporting, integral social media sharing tools, free image library, list segmentation, Facebook ads integration, and a dominant eCommerce amalgamation for Shopify Stores.
Their Email Plus accounts come with dominant features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to improve the effectiveness
Adding on, Constant Contact offers matchless support with live chat, phone calls, email, community support, and an enormous collection of helpful resources.
They also provide offline live seminars across the United States. This allows small businesses to quickly learn the fundamentals of email marketing and start employing it to grow business like an expert
In conclusion, for all the reasons on the top, we rate Constant Contact one of the best email marketing service for small businesses.
Constant Contact pricing:
Free plan: It has a 60 day free trial without credit card details.
Paid plan: Price starts at $20 per month
3. Lead Pages
Lead pages lend a hand in Turning Clicks into Customers. Aiding small businesses to connect with the relevant audience generates leads and close sales. Easily build websites, pop-ups, landing pages, alert bars, and more
You can create outstanding landing pages with easiness using LeadPages, and the best part is you don’t need to get into your tech-nerd shoes to make an efficient design.
It helps you in creating Create a variety of landing pages for your campaigns – pages that are necessary for having a prominent online presence without having to use complex technicalities.
The editing template offers plenty of elasticity to customize landing pages whenever needed – 50 templates to be precise. Loading time on the site is a waft, courtesy of easily readable code.
There’s seamless incorporation with the best email marketing providers. You’re only some clicks away from integrating your landing page with the desired marketing platform.
Lead page pricing:
They have several monthly and annual plans; the basic package starts from $25/month.
4. Get Response
Get Response is one more incredibly popular email marketing services solution aider. Moreover, It is tremendously easy to use and simplifies email marketing for small businesses.
It comes with several incredible marketing automation tools which allow making smart automated campaigns.
With the affable drag and drop builder, you can generate campaigns, segment contacts, and send content designed for particular groups. This tool helps you create effective campaigns to enhance your profits.
Get Response comes with stunning responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also assimilates with third party lead generation software like OptinMonster, SalesForce, Google Docs, etc.
Support is given by phone, live chat, and emails. Their assistance is full of free knowledgeable content including videos, webinars, how-tos, guides, etc.
Get Response pricing:
It offers a 30-day free trial and Their pricing begins at $15/month.
Aweber is one of aged and most popular email marketing services provider in the market. They present a broad array of tools for small and medium-sized businesses to manage their email marketing.
Getting in progress with AWeber is simple. Without a glitch, it connects to most platforms including WordPress.
Aweber provides access to prompt to use email templates, list management, autoresponders, and email tracking with thorough insights.
In addition, Support options comprise of live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
The Powerful yet simple features majorly include
- Automate your marketing funnel.
- Create and send an email.
- Analyze and improve your emails.
- Collect subscribers.
- Manage your subscribers.
Free Plan: It offers a 30-day free trial.
Paid plan: their pricing starts from $19/month. You can also sign up for quarterly or annual plans to save even more.
Recognized for its SaaS applications and cloud software suite, Zoho is a trendy name in marketing technology. Its software suite comes with one of the top tools to run email marketing campaigns. You can select from a host of pre-designed templates and customize them according to your needs. Adding on Zoho’s campaign route is separated into three parts: the campaign’s name and email details where you select basic details, Content and the Audience. The last two are easy to understand.
Zoho Campaigns lets you create and slice your mailing lists to send more relevant email content to each receiver. You can automate and send timely follow-up emails and trigger-based emails by setting up email automation workflows. Its comprehensive testing and reporting features help you evaluate different campaigns and come up with highly effective emails that deliver results.
Your campaign can be finished once you select your recipients and other campaign-specific details. In the Content division, you’ll find an amazingly useful WYSIWYG editor used for HTML content. Insert images, drag and drop objects, format text and copy/paste any text you want in your email. Want this design and format to be used by default for every campaign? Save to Library and you’re roofed.
One of the advantages a customer can take is of user-defined tags by creating user-defined fields. Once you make a new field, you can create more commanding custom tags. The kind of custom fields and tags you create is driven by the type of products and services you’re offering.
Free plan: Up to 2,000 subscribers and 12,000 emails per month
Paid plan: Starts at $3 per month
Master Tip: Get new Email Subscribers, Quicker!
Once you have selected the perfect Email Marketing services for your business, you’ll likely want to start with more email subscribers and lead generation.
We suggest OptinMonster, the most dominant conversion optimization toolkit that helps you turn thrust aside website visitors into email subscribers and customers.
OptinMonster flawlessly assimilates with all the best email marketing service that we mentioned above and dozens more.
At present OptinMonster is being used by some of the biggest brands in the world including Experian, TripAdvisor, Pinterest, Harvard University, and many more.
Windfall Tip to Improvise the Email Deliverability
All the email marketing tools stated above have a deliverability rate.
Yet there are few things that can be used to make certain that your marketing emails always get delivered.
1. Use Professional Email ids
Email sites like Gmail, Outlook, and others have algorithms that look for spammed behavior. One of them is the sender’s email address.
As a business, it’s important that you use a professional business email (for instance x[email protected]) and not a standard Hotmail or Gmail address.
This will help in making sure that your email deliverability rate is high.
2. Send Targeted Emails based on benefits to them
It’s very important that you personalize your emails based on user interests. And Email marketing software like Constant Contact allows you to easily group your subscribers into segments such as most active, in-active, involved in specific topics, custom segments, etc.
This will aid email marketing campaigns to have the maximum open rate and click-through rate which is a huge factor in email deliverability.
Have you encountered relatively memorable email templates, tools or services? Are you building your own email marketing campaign? Get to us by commenting below with your vision, experiences, thoughts, and strategy consulting for your email marketing campaign.