You will always hear one thing from digital marketers and that’s “Content is King”. If all of them agrees to this fact then there must be something about content marketing, right? Let’s unravel it’s potential and know why content marketing is important for your business.
What is content marketing?
Content is the core of the Digital Marketing World.
Content marketing is a technique through which content creators provide useful, informative, and interesting content to the targeted audience. By consistently distributing the relevant information, the audience will find value in the content (not directly related to the product/service) and become loyal to the brand without even displaying the product. This will eventually land into profitable action.
To understand it in a simpler way, let’s take an example. There is a women’s fashion apparel website that also has valuable blogs on fashion and trends. My sister has signed up for a newsletter because the relevant fashion blogs interest her. She became a regular follower of their website. Here, you are not pitching your prospects or customer to buy your products and services, instead, you are providing them with relevant content. In this way, the brand has build customer loyalty and retention.
Types Of Content Marketing
Content has evolved with the passage of time and is not limited to any specific form. To get more out of it, you have to churn out all the forms at its best to help your brand stand out.
Initially, text-based content was the primary option. In 2019, visual/video content is playing a major role to get your message clear, loud and fast, if you hit the right chord. Nonetheless, content is important, be it in any form.
Content can be categorized into four main types
Textual content (Blogs,)
Visual Content (Pictures, Infographics, Gifs)
Audio Content (Podcast)
Choosing the right content or the mix of content types can make a huge difference. It will drive profitable customer actions and revenue.
Which brands use content marketing?
You must be thinking, whether your brand needs content marketing? Or which kind of brands fall into the category of content marketing? The answer to it is every brand, from a leading one(multi-billion dollar brand) to a shop in the corner of your street.
Now, the question arises that why the leading brands need it?
They have loyal customers. They have already carved their name in the industry.
Why they need content marketing? It is because there is aggressive and neck to neck competition in every field. They need to be in the eye of their target audience every time.
To sustain in the industry they have to efficiently market themselves using all forms of marketing (offline or online) for which good content is obligatory. Because it might have been difficult for the brands to get there in the top position but it is even harder to stay there. Otherwise, none would have invested once they have created a name for themselves.
Small businesses strive for growth. Digital marketing can do wonders for a business with good potential. Through marketing amazing content they can reach their targeted audience easily in a short span. This will help them get more leads and growth in their business.
This shows content marketing is definitely effective and to grow faster everyone needs to implement it optimally.
Boon for small brands in the digital age.
Back then, it was a dream for small brands to get recognized. It was the time of sky-high costly T.V commercials. And evidently, wasn’t feasible to everyone. They are still today but you have got equivalent options. With great content, you can easily boost your brand online on different platforms. To search for our requirements, Google is all we do and answer to every question is on our fingertips. This is advantageous to the local as well as international brands. They get searched and it wasn’t this easy any day in the past. Social media is another big thing that has the power to spread the content at rocket speed.
Hence, your brand becomes easily identifiable by leveraging great content using proper digital marketing techniques.
Marketing doesn’t exist without content
Moral of the story is, if you want growth or create a leading brand in your domain or want to sustain your reputation, you need to be consistently visible. Well, being there and having an online presence is not enough. To ensure your goal is accomplished you must market “exclusive” content, otherwise, the growth which your product and service deserve will not be achieved. Yes, content is very important and that is why content marketing!
You need to constantly evolve and change your marketing strategies with the current trends of the industry. Otherwise, be it a strong brand or a start-up, your brand will be lost in a sea of hundreds of emerging companies every day. One can relate this with how Apple with its innovative marketing strategies beats the technology giant IBM. IBM took the marketing lightly and just relied upon its brand name.
PPC stands for Pay-per-Click– is a complex digital marketing channel. It showcases a great pool of opportunity for Companies to grow their business through relevant traffic and conversions.
PPC (pay-per-click) Marketing also known as search engine marketing (SEM). It is a form of online advertising in which advertisers pay a publisher (usually a search engine, website owner, or a network of websites) when the ad is clicked. Advertisers bid on the perceived cost of a click in relation to the keywords, platforms, and audience type.
Pay-per-click marketing is an advertising channel where marketers don’t pay for the impression or ad placement. They only pay when their ad is clicked by an online user. However, the bid amount may affect the placement of the ad.
The most basic paid ad format appears on search engine result pages (SERP) like Google or Bing. Advertisers have the opportunity to place their brand, product, or service in the form of an ad that targets a specific keyword, people and location.
Majorly the Paid Campaign is used for Goals like
In the Pay Per Click campaign it is essential to choose the perfect keywords. In this online era, users are surfing about different services, products, information as in when needed. Advertisers have the ability to show a targeted ad at the precise moment this search is taking place. For Instance, if a user searches for “shoes,” an advertiser can show an ad regarding “shoes.”
What do PPC ads look like?
Mainly PPC ads emerge in search results, but not all. There are three major types of pay-per-click marketing ads.
Text ads are the default ad type in Google Ads. A text ad is composed of a written copy by the advertiser. Format and character limits are dependent on the PPC platform you are using. Text ads are most commonly elicited through the Search Network- when users search on Google for a keyword held within your PPC campaign.
This is what a text ad on a Google SERP looks like through Google Ads:
A display ad is shown in the layout of an image or motion graphics. Moreover, PPC platforms that offer display advertising often has a particular size and content. Adding on advertisers must comply with the requirements when creating their visual creative.
Display ads usually show up and are available for advertising placement on websites across the internet. Placing ads on websites where the advertiser’s target audience is the basic method to earn revenue through PPC.
Below is an example of a display ad:
A shopping ad is typically delivered after a searcher queries through a search engine or shopping engine. Shopping ads typically contain an image of the product, the price of it, and any applicable product specification ie; size, color, availability, etc.
This is what a classic shopping ad looks like:
Which are the main Paid Platforms?
Innumerable platforms offer text, display, and shopping PPC ads but there are three main platforms you can’t overlook:
Google Ads is Google’s chief PPC advertising platform. In addition, Google offers pay-per-click advertising on its Search Network and searches partner sites alongside with image and video advertising on its Display Network.
Adding on Advertising through YouTube is also available through the Google Ads platform. Now marketers are leveraging the increasing usage of emails and now you can see ads on your mailbox too. This is adding one more feature to your email marketing, which is showing good ROI in recent times.
Microsoft Advertising (officially Bing Ads) is Microsoft’s PPC advertising platform. The platform allows pay-per-click advertising on its Search Network (Bing.com) and searches partner sites (counting Yahoo.com) along with inhabitant advertising on Microsoft-owned web properties (such as MSN).
Nearly half (46.7%) of Indian internet users started product searches on Amazon compared with 34.6% who went to Google first.
Amazon Advertising is the fastest-growing PPC platform for e-commerce vendors. Amazon allows advertisers to create display- and shopping-focused campaigns that promote their products on Amazon’s shopping network.
Why is Pay Per Click important in 2020?
One of the most essential digital marketing goals is having your site rank high on Google organically. This takes a lot of effort and in-depth knowledge of how websites function. It’s a time consuming, and often erratic, process. If you’re not an expert, have partial knowledge, or are looking to have your site ranked on Google to bring new traffic to your site for a particular event, location, or season, then possibly Google Ads or pay-per-click (PPC) campaign is for you.
Here below are the benefits of PPC Marketing.
There are 4 discrete benefits to PPC marketing:
Swiftness (Speed). Advertisers can hastily drive a major sum of traffic to the website. If managed successfully, PPC marketing is one of the fastest digital marketing strategies to drive traffic and conversion growth.
Accuracy (Precision). Creating a highly targeted audience to show your ad is straightforward, especially on Search & Shopping Ads network.
Agility. Performance insights are available almost instantly, which makes it easier to make the modification for improving your chances for a successful campaign.
Measurement. With effectual conversion tracking, advertisers can see the ROI of the ads.
Now, the question arises: Is Paid Advertisement suitable for your Business?
If you have a website, think of PPC advertising as a marketing channel. The keyword is ‘think’. Only because you have a website does not mean that you should slot in PPC.
Before starting your initial PPC marketing campaign, make your budget, advertising goals, competition, and risk forbearance:
Do you have a clear goal? PPC advertising is most effective when you can match Rupees spent to a conversion lead form completion. Crisp and clear conversion goals help you achieve that.
What are you trying to achieve? PPC is great for responsive, quick advertising. But when you stop spending, PPC stops generating. If you want to balance this with earned media, try accumulating search engine optimization (SEO) to the plan.
How much can you spend on PPC before you get a return on investment? Certainty check: Your ads won’t bring instant results. So be ready to spend some money without a return. It might be Rs.2000 to Rs 50,000. Just have a number in mind.
You don’t have to have a perfect answer to these questions. But it’s essential to consider them before you jump in.
PPC is suitable for any size of the business, whether small, medium or big. Although being the biggest brand on the planet as of now, Amazon also invests in Google Ads. Not only Amazon, but even Facebook uses google ads and other PPC methods for increasing their user-base and generating more revenue.
Having PPC as a part of your marketing strategy will ensure that you capture your likely customers at the right time.
With PPC, you can also build your online marketing strategies to calculate the much-optimized results.
If you maintain and optimize your PPC campaigns regularly, you can surely enjoy getting qualified and conversion-oriented traffic.
Also, if you are not using PPC so far, it’s frightening you are missing on a lot of opportunities for digital growth.
However, as each coin has two sides, even PPC has its drawbacks. So,
What are the drawbacks of PPC Marketing?
While there are discrete advantages to PPC, the advertising model comes with potential drawbacks advertisers should be alert of.
Cost. PPC marketing can sometimes be very expensive, depending on the competition in your industry. Some ad placements can cost over Rs100 per click. PPC has an auction model for the ad budget.
Waste. Due to the technicalities, some people might end up wasting the budget, so doing it right becomes very crucial.
Volume. PPC marketing, particularly on the Search Network, frequently depends on search volume. If users aren’t looking for the product or service you offer, Search and Shopping ads won’t generate much traffic and hence it could be a waste.
Pay-per-click marketing is a multifaceted digital marketing tactic. Therefore, It can be a risky marketing channel if not managed accurately. Know more about us as we have wide range of experience in managing ROI Driven PPC Campaigns.
But it offers major value, and it has to be a central building block for any successful digital marketing campaign. Know your goals, set your budget, and test carefully.
By now, you would have already established if PPC Marketing is accurate for your business.
So are you ready to change your marketing strategy plan?
FAQs for PPC.
What is PPC?
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
How does PPC Work?
In a PPC campaign, you pay the Search Engine or wherever the ad is placed, for listing your ad on their organic search. You can also pay whenever someone clicks your ad based on the Cost per Click (CPC) of your keyword.
Benefits of PPC Marketing?
A great PPC campaign can reap profits much faster than any other online advertisement. The PPC method if targeted properly can reach the right audience which can turn the traffic into customers. This is cost-effective compared to other advertising methods.
What does PPC stand for?
PPC stands for Pay Per Click. In this you pay only if someone clicks on your ad. This form of advertisement is measurable and you control your budget which helps your business to achieve maximum ROI on your marketing spend.
What is Google Smart Campaign?
Google Smart campaign uses the massive data which google collects through its algorithms and optimizes your ad accordingly. It continuously monitors and optimizes your ad campaign as per the performance, which in turn improves your chances to meet your ad goals.
Instagram, what was simply a photo-sharing app originally, now has become one of the top social media platforms in just 7 years.
It has briskly doubled its user base in the past two years to approx 700 million users. Its growth has burst since it introduced Instagram Stories. In recent years, Instagram’s endless feeds of attractive pictures have advanced into something between glossy magazines, your friend’s taste, and a shopping network.
People are addicted to Instagram. It’s one of the most popular ways to share photos, especially among the millennials. Also, it doesn’t seem to be slowing down anytime soon. Instagram now is the platform of aspiration and inspiration for all its users.
I assume you are using Instagram to engage with your friends. But you want to start using Instagram effectively. You want to generate revenue using Instagram just like others. Well, now is an excellent time to cash in on its booming popularity and get ROI through Instagram.
So, firstly you can’t just write cute captions and start posting pictures of your daily routine. This undoubtedly would impress your friends, but if you are looking to make money, here are easy tips and strategies.
To begin with, the first step would be to Attract Followers.
First Ask yourself: What your following should be like?
You should know from the beginning that all brands will look for a sturdy and trusted following in order to build a working partnership. If you’re lacking in this wing, there are a few simple ways you can grow your followers whilst building a professional profile on IG.
Identify your purpose and audience and write your bio with all the right information: This covers your contact details, what are your posts about and where you’re from. Add in a few keywords and also a couple of hashtags. It will ensure you’re easily findable by the right type of followers.
Post regularly: To multiply numbers, you will have to post quality content. It is expected to post several images every day. However, If you can’t commit to many posts, then just make sure you are posting one quality content every day. Also, you have to make sure that it should not be annoying for your followers.
Use quality photos: Make certain your images are of the best quality with appealing effects. There’s no point posting a worn-out image, so take your time to make sure you are producing one of the highest quality.
Use relevant hashtags: It’s doubtful your images are going to travel very far without relevant hashtags. Get acquainted yourself with the best ones to do with your field of interest and make sure you are including them in every single post. It’s important that each post has hashtags according to the image content.
Engage with your followers: You cannot bank on all interactions to come straight to you. Make sure to engage with the followers every single day or anyone related in your industry via commenting on and liking images. If you commute with authentic content, people will be drawn to check out your account and, hopefully, add up your loyal rank of followers.
Okay, so now that you have boomed your followers, it’s time to start making money.
Trick 1 – Find Sponsors and Create a Sponsored Post
Instagram users with good followings can bank extra money by creating authentic sponsored content for brands.
Certainly, mend of sponsored content on Instagram is a photo or video that enlights a product or a specific brand.
Brands don’t particularly need a formal brand ambassadorship for a composer of sponsored content, but it’s usual for them to wire influencers for content again.
Most noteworthy, it’s vital that any brands or products you promote are a perfect fit for your own profile on Instagram.
Trick 2 – Sell your Content
The clear one. Why not use Instagram for one sole purpose? To showcase your content ( photography, designing, etc)
If you’re a professional, Instagram is a perfect way to market and sell your content to either individuals or agencies. You can add a watermark to your posts and use the captions to list all selling details in a precise way.
In a nutshell, the initial step is crucial. You should make sure that you have an involved presence so that the right type of profiles are following you.
Trick 3 – Promote your Business, Products or Services.
There are many opportunities for you to share sponsored posts that promote the products and services of other businesses. However, If you have your own business, then Instagram needs to hold an essential place in your marketing strategy.
If you sell products, use IG to create beautiful content that can’t be found on your website. Here are a few innovative ideas to promote your products or services:
Behind the Scenes. “Behind the scenes” images are highly trending – picture gorgeous video of the processing of a food recipe, jewelry being pieced together or DIY remedies. It’s attracting and it looks realistic. Also, people love that.
Your customers’ photos. Get customers to share their images of your products and re-post. This is a confirmed successful method of selling and would make a great success to your account. It also calls for you to start up your own personalized hashtag which you can then use to promote all your customers.
Exclusive offers + Infographics. You can also market your services through infographics and exclusive offers. Using Instagram to market special offers is also a great way to increase engagement.
The blazing thing about using Instagram to market your business is you can get creative with it. You start thinking outside the box and really use it to your full benefit.
This is a very easy way of earning money from Instagram.
But, if you don’t have a large following, this may not be of much help. You also have to cautious of over-promoting products for want of money, because if your followers see that you’re continuously posting about one product or another, not only will they not click on the links, they will also unfollow you.
It’s important to blend things up. It’s smart to take time to create a proper social media post calendar. It will make sure you’re adding value to your followers. Call to action has to be a part of social media strategy, however, every post can’t be a call to action.
These are just some of the many ways you can make money with Instagram; there is plenty of other Social Media for you to explore.
It’s essential to keep in mind that making money on social media isn’t very easy. If you have a sporty spirit and are inclined to work hard, try and experiment, your chances at success will be far greater than the chances of those who just want to “Give it a try” to check if this fits them.
In your daily routine of running your business, it is very difficult to make time and be active on all the social media platforms. Shrinking down the choice of the platforms will help you focus and be efficient. It will get the best result on time and money for your investment.
So now, the question is how will you choose the best social media platforms in 2020?
Here are the important steps to determine which platform is perfect for marketing your business. Where people go beyond ordinary ways and use different ways to connect online for all kinds of reasons.
Step 1: Recognize your target audience and budget for marketing?
This is very crucial. Be as specific as possible, as it will be easy to create your marketing campaign.
Jot down the answers to the following questions and any other relevant questions related to your business industry. In array to help you build your target audience and the budget for the campaign.
What is your target demographics?
Are they male or female?
How much do they earn?
Their education level
What are their Hobbies?
What are your brand image and message?
How much are you willing to spend?
What is your campaign goal?
Step 2: Define and describe your Goal
Once you have identified the goal and budget for your social media campaign, you need to define the goal for your audience.
As a businessman, your prime aim is possibly be to boost sales by attracting more customers.
However, there are other creative goals for social media marketing. For instance, some brands use social networks for brand recognition and awareness to build up friendly relations with their consumers, whereas some might use it just for customer support.
When it comes to determining your social media goals, brainstorm ideas and unique ways social media could be beneficial for your brand.
Step 3: Discover your target audience
After brainstorming the first two steps, it’s time to find locate your audience. For this, you need to research on which platform does your audience uses by looking at each type of social network and what they are used for. This will help you create a strategy keeping in mind the content according to the channels.
Adding on, you will also have to do an analysis of the behavioral pattern online. For instance, youngsters may have a profile on Facebook, but they are more active on Insta.
If you know the answers to these three questions. It’s comparatively easy to pick it down to a frozen two to three platforms to devote your time to. (Keynote- Yes, a frozen two or three; no more. Unless you have a huge team to direct them all or employ a social media marketing company, do not try to be on too many networking channels. All platforms take time, and you won’t see results unless you put in the efforts.)
After the first 3 steps now the major concern is which Social Media (sites) Platforms do you invest in? Or do you invest in all of them? Which platform is going to be the perfect blend for your business?
Here is the guide that will help you select the best-suited social media platforms for marketing your business :
It is not a huge surprise that Facebook is number one. Along with 2.41 billion daily active users, Facebook is the most widely used platform.
Whether the goal of business brand awareness online conversions, website traffic or lead generation. Facebook is the perfect public network platform if used properly.
Facebook’s broad user base and demographics of users is the main reason it’s at the first one in our list; almost everyone can find their target audience on this platform and get in front of them.
Now that you know that your target audience is on Facebook. How will you make sure that they see your business page? The answer to this is Facebook Advertising along with great Quality content
Facebook’s advertising platform is by far the most urbanized of all of the social media platforms
On Facebook, you can target very precisely by age, gender, employment, interests, purchasing pattern, relationship status, area, and so much more! This offers you the supremacy to target your exact audience and put your ads and content in their newsfeed.
If you’re wondering if Facebook is for you; our answer is YES 9 times out of 10. There are only 2 cases where we may propose another platform over Facebook. The first being if you do not have a Digital Marketing Budget and the second being if your type of business is banned to advertise on Facebook (i.e. a vaping or tobacco company etc.).
Facebook Messenger is a part of Facebook, you have to download the Facebook Messenger app discretely from Facebook to use it. It includes a few extra features outside of the ones for Facebook.
Facebook Messenger is an app that allows Facebook users to send direct messages to one another, and this functionality also extends to Facebook business pages.
As Facebook Messenger is a part of Facebook, it has the same access to Facebook’s large user base and advertising platform.
Facebook has advertising campaigns that are particularly developed for Facebook Messenger. When someone clicks on an ad, they will be provoked to start a Facebook Message with your business page, and if they do, your business page can pursue with them in messages from that point on.
If your business goal is focused on lead generation as opposed to eCommerce or more immediate online conversions, then this may be a good choice for your business.
You can also set up automated chatbots (AI Driven) for your business page. This way, if someone messages your Facebook business page organically, Facebook Messenger will send an automated message back to them instantly.
These automated messages say something as easy as, “Thank you for reaching out to us! We will get in touch with you within 24 business hours. Thank you and have a great day!”
Even a message as simple as that, helps you build trust between your business and possible or existing customers. Aiding the chances for you to make conversions or repeat the buyer using Chatbots.
Instagram comes very near to Facebook. Owned by the same individual who owns Facebook and has 500 million daily active users.
As it is owned by Facebook, it has access to the same extensive user base and advertisement platform the same as the Facebook Messenger app does.
So it has all of the same paid benefits of Facebook but also has its own set of organic benefits that is the functions you can perform without directly paying for them in marketing.
On Facebook, you have to pay for advertising campaigns to raise your followers and boost the reach of your page and posts. On Insta, you can raise your followers organically and therefore grow the reach of your profile and posts alongside.
This makes it a great option for both businesses with and without a marketing budget.
YouTube is a media sharing platform that allows users to watch videos and upload them.
2 billion active users monthly. Giving your business the option to share company content with over 30 plus million daily active users. Who are likely to watch it and subscribe to it.
Similar to Pinterest, and Snapchat, YouTube has the benefit of visual content. But unlike the other social media platforms for business, it has the exclusive stance of being owned by Google.
Because of this, it has access to Google Adwords (Google’s advertising platform) and you link it to your benefit while running Youtube advertisements.
It also imitates its parent company in that you can optimize the search of your company’s YouTube videos with the proper keywords.
Without having to pay extra money on advertising, you can make your videos have elevated search rankings by optimizing your youtube channel which can be done by including the searched keywords in your title, video description, and the actual list of keywords in the keywords tool.
If your business is a B2B model or aim consumers based on job titles, then LinkedIn can be a perfect tool for you.
LinkedIn has 500 million+ members, which manages your professional identity. Helps you build and engage with your professional network
Because LinkedIn is considered to be a platform where people often include more truthful information about their employers, job positions, work email addresses and more than they do on any other platforms that are used more for personal use.
Linkedin Advertising platform is not highly developed like Facebook majorly in terms of targeting and other campaign functions, however, it gives you a lot of job positions (specific) to target then facebook. This can be vital if your business is dependent upon targeting specific businesses or job titles.
If your business comes under a creative industry of any kind or caters more towards females, then Pinterest is a social media platform you want to be on.
Pinterest has 291 million monthly active users. Out of those users, 81% are women, 93% of active Pinterest users said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
Wedding Ideas, Food recipes, lifestyle how-to articles, furniture inspiration, architectural pins and outfit ideas are some of the top searches on Pinterest. So if you’re business falls within any of those industries, you need to make the most of Pinterest as one of your social media platforms for business.
Though Pinterest’s advertising isn’t as advanced as Facebook and LinkedIn you can still use paid ads to boost the reach of your posts. Plus it also tracks online conversions through your Pinterest ads.
Adding on, Pinterest has few organic benefits that other social sites do not. Organic reach on a Pinterest post is dogged by the number of keywords in a post and if they line up with what a user has searched on Pinterest it will organically boost the post.
This gives businesses a likelihood to tactically plan their content to contain words that are searched a lot on Pinterest, without having to use extra marketing budget.
Twitter is a microblogging medium on which users post and interacts with messages known as “tweets”
It is the oldest social media sites, and it has 336 million monthly active users. You can upload photos and videos along with character-limit, but Twitter is most known for its feed of real-time updates.
Moreover, it is also great for engaging new customers through its hashtags; you can search a #hashtag and find other posts from consumers and businesses.
This helps you find your potential customers via their search intent and let you optimize your content.
These are the 6 Social Media platform you are looking for. Now that you can select the perfect networking platform for marketing your business.
Few additional guidelines for you to look around the best Social Media Marketing tips.
Social Media Content Plan
Building a digital marketing plan is necessary. The first step is the keyword research and competitive research to help come up with content ideas that will interest your target audience. What are the competitors in your industry doing to drive engagement on social media?
Steady with other areas of internet marketing, content is supreme when it comes to social media marketing. It is very important to post regularly and offer true by valuable quality information that your ideal customers will find helpful and solve their intent.
A Consistent Brand Image
Social Media for marketing enables the business to project the brand image across a variety of platforms. While each medium has its own sole settings and voice, your business’s core identity, whether it’s a friendly, fun, or trustworthy, should stay constant.
Sharing Curate Links
while using networking sites for marketing is a great way to influence original content to gain followers and fans. it also has an opportunity to link to outside articles as well. If other sources provide great, trustworthy information you think your target audience will get attract, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may get a link back in return.
It’s very important to keep an eye on competitors—they can provide important data for keyword research and other marketing insight. If your competitors are using a certain social media marketing channel that seems to be effective for them, consider doing the same thing, but do it better.
Measuring Success with Statistics
You can’t conclude the success of your marketing strategies without tracking data. Google Analytics can be used as a great marketing tool. Which will help you measure your most glorious marketing techniques. As well as decide which strategies are better off discarded. Attaching tracking tags to your social media marketing campaigns to properly monitor the effects. And make sure to use the analytics within each channel for even more insight into which of your content is performing finest with your audience.
Keeping in mind the tips for social media marketing, here are 10 general categories that focus on what marketers wish to achieve by using them.
Below is the list of 10 types of social networks and what they are used for. This will help you complete the first 3 important steps in order to select the perfect social media platform for marketing your business.
Social networks help in connecting with people. For Instance – Facebook, LinkedIn, Twitter
Social media- the unquestionable king in the marketing – And then there’s email marketing. We may think of it as an ancestor in the marketing. Don’t get tricked, it’s still the most constant if you plan strategy efficiently. Today’s marketers may tend to take email marketing lightly, moreover they may not consider it to be a “cool” way of contacting clients, nonetheless, it has stood the test of time and confirmed itself to be an effective and reliable method of communication. Furthermore, it is still booming. With the possible Return on Investment of up to 4400% and $44 for every $1 spent, email marketing does magnetize potential customers.
As long as you’re employing it correctly, email is still one of the most important and targeted channels for reaching the relevant audience. To add on, it is also a good way to make money. Choosing the right email marketing practices can have a momentous impact on the success of the email marketing campaign.
In this blog, we will review the best Email Marketing services for businesses.
But first, let’s talk about
How to choose the Perfect Email Marketing Services and Tools for growing & small business
The perfect email marketing services allow you to create greatly engaging email content with an easy user interface for instance simplified drag & drop. Secondly, you must be able to simply send bulk emails that can be personalized and targeted without complexity. This allows you to use automation marketing.
Apart from this, the email marketing service must make it effortless to direct your contacts, helps in collecting statistics and further make groups consequently, and track the performance of your email marketing campaigns.
Most significantly a good email marketing services make certain that your emails do not result in the spam folder.
All things considered, let’s take a look at some of the most popular email marketing services provider and how they stack up alongside each other.
Mail Chimp is one of the perfect tools, where all your data can be saved in one place, where managing your leads is not complicated, adding on their CRM fuses the data to make better campaigns. Above all, they provide two things which everyone loves. It is very easy to get started and it’s also free. Their free plan offers you essential email marketing features such as email creation and scheduling. What makes this a perfect email marketing tool is its smart recommendation feature, which provides you with helpful audience insights to optimize your marketing efforts.
The dashboard places it all out clearly: import lists, create and send campaigns, and go on to build your audience.
As the import happens in the surroundings, you can start building your campaign. Furthermore, you have the option to choose if everyone in your list gets the email or a particular segment only – the procedure is very customizable.
In addition, Constructing a segment is simple; the tracking option lets you know who has opened the emails and which campaign links receive the most clicks. The improved tracking option links to your website through Salesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you can robotically trigger particular responses or segment users based on actions they take. After sending out your emails, Mail Chimp allows you to amalgamate your social channels to post regular updates on Twitter and Facebook.
Mail chimp pricing:
Free plan: Up to 2,000 subscribers and 10,000 emails per month
Paid plan: for unlimited account price starts at $10 per month
Constant Contact is one of the biggest and fastest rising email marketing services all over the world. It is user and beginner-friendly email marketing service. And also you can effortlessly manage your email lists, contacts, email templates, the marketing calendar, and more.
Each account gives you access to simple tracking and reporting, integral social media sharing tools, free image library, list segmentation, Facebook ads integration, and a dominant eCommerce amalgamation for Shopify Stores.
Their Email Plus accounts come with dominant features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to improve the effectiveness
Adding on, Constant Contact offers matchless support with live chat, phone calls, email, community support, and an enormous collection of helpful resources.
They also provide offline live seminars across the United States. This allows small businesses to quickly learn the fundamentals of email marketing and start employing it to grow business like an expert
In conclusion, for all the reasons on the top, we rate Constant Contact one of the best email marketing service for small businesses.
Constant Contact pricing:
Free plan: It has a 60 day free trial without credit card details.
Lead pages lend a hand in Turning Clicks into Customers. Aiding small businesses to connect with the relevant audience generates leads and close sales. Easily build websites, pop-ups, landing pages, alert bars, and more
You can create outstanding landing pages with easiness using LeadPages, and the best part is you don’t need to get into your tech-nerd shoes to make an efficient design.
It helps you in creating Create a variety of landing pages for your campaigns – pages that are necessary for having a prominent online presence without having to use complex technicalities.
The editing template offers plenty of elasticity to customize landing pages whenever needed – 50 templates to be precise. Loading time on the site is a waft, courtesy of easily readable code.
There’s seamless incorporation with the best email marketing providers. You’re only some clicks away from integrating your landing page with the desired marketing platform.
Lead page pricing:
They have several monthly and annual plans; the basic package starts from $25/month.
Get Response is one more incredibly popular email marketing services solution aider. Moreover, It is tremendously easy to use and simplifies email marketing for small businesses.
It comes with several incredible marketing automation tools which allow making smart automated campaigns.
With the affable drag and drop builder, you can generate campaigns, segment contacts, and send content designed for particular groups. This tool helps you create effective campaigns to enhance your profits.
Get Response comes with stunning responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also assimilates with third party lead generation software like OptinMonster, SalesForce, Google Docs, etc.
Support is given by phone, live chat, and emails. Their assistance is full of free knowledgeable content including videos, webinars, how-tos, guides, etc.
Get Response pricing:
It offers a 30-day free trial and Their pricing begins at $15/month.
Recognized for its SaaS applications and cloud software suite, Zoho is a trendy name in marketing technology. Its software suite comes with one of the top tools to run email marketing campaigns. You can select from a host of pre-designed templates and customize them according to your needs. Adding on Zoho’s campaign route is separated into three parts: the campaign’s name and email details where you select basic details, Content and the Audience. The last two are easy to understand.
Zoho Campaigns lets you create and slice your mailing lists to send more relevant email content to each receiver. You can automate and send timely follow-up emails and trigger-based emails by setting up email automation workflows. Its comprehensive testing and reporting features help you evaluate different campaigns and come up with highly effective emails that deliver results.
Your campaign can be finished once you select your recipients and other campaign-specific details. In the Content division, you’ll find an amazingly useful WYSIWYG editor used for HTML content. Insert images, drag and drop objects, format text and copy/paste any text you want in your email. Want this design and format to be used by default for every campaign? Save to Library and you’re roofed.
One of the advantages a customer can take is of user-defined tags by creating user-defined fields. Once you make a new field, you can create more commanding custom tags. The kind of custom fields and tags you create is driven by the type of products and services you’re offering.
Free plan: Up to 2,000 subscribers and 12,000 emails per month
Paid plan: Starts at $3 per month
Master Tip: Get new Email Subscribers, Quicker!
Once you have selected the perfect Email Marketing services for your business, you’ll likely want to start with more email subscribers and lead generation.
We suggest OptinMonster, the most dominant conversion optimization toolkit that helps you turn thrust aside website visitors into email subscribers and customers.
OptinMonster flawlessly assimilates with all the best email marketing service that we mentioned above and dozens more.
At present OptinMonster is being used by some of the biggest brands in the world including Experian, TripAdvisor, Pinterest, Harvard University, and many more.
Windfall Tip to Improvise the Email Deliverability
All the email marketing tools stated above have a deliverability rate.
Yet there are few things that can be used to make certain that your marketing emails always get delivered.
1. Use Professional Email ids
Email sites like Gmail, Outlook, and others have algorithms that look for spammed behavior. One of them is the sender’s email address.
As a business, it’s important that you use a professional business email (for instance [email protected]) and not a standard Hotmail or Gmail address.
This will help in making sure that your email deliverability rate is high.
2. Send Targeted Emails based on benefits to them
It’s very important that you personalize your emails based on user interests. And Email marketing software like Constant Contact allows you to easily group your subscribers into segments such as most active, in-active, involved in specific topics, custom segments, etc.
This will aid email marketing campaigns to have the maximum open rate and click-through rate which is a huge factor in email deliverability.
Have you encountered relatively memorable email templates, tools or services? Are you building your own email marketing campaign? Get to us by commenting below with your vision, experiences, thoughts, and strategy consulting for your email marketing campaign.
“E-mail marketing” What comes to your mind when you hear this word?
It’s a waste of Time.
Yes, it is true. Most of us think ROI of Email Marketing is dead.
With all the new up-gradation in the Digital World: Chatbots, webinars Virtual Reality and more, it looks as if emails are no longer significant to reach your customers,
Don’t be fooled.
If you believe email marketing is dead, you are mistaken. Email Marketing is still vital and has a strong impact. Moreover, it may be a promising strategy for your Business.
Surely, it is still booming. With the ROI of up to 4400% and $44 for every $1 spent, email marketing magnetizes potential customers.
Email marketing is all about informing, engaging and keeping customers intact , and not about spamming the inboxes as everyone thinks of it. However, if you keep sending irrelevant mails, then surely it would lower your ROI of email marketing. In spite of a well-designed email, if it is not beneficial to your target, it binds you to spend more amount without getting desired results.
Therefore, you can find a myriad of articles about how to write creative emails, how you can improvise and increase success through emails. For a better understanding of its importance, let’s have a glance over the impact of email marketing and ROI statistics.
So, here is why statistics so essential?
To make the most out of email marketing in 2018 and 2019, let’s gaze at a compiled list on ROI of Email Marketing- Statistics for 2019 and predictions for 2020. This will assist you to form successful email campaigns in the coming years.
Email Marketing is one of the most powerful basis of information for business-to-business audiences, after Colleague recommendations and the industry leaders.
There are 6 times more chances of getting a click-through from the email marketing campaign than from a tweet.
Almost 86% of professionals believe that emails are the most preferred means of business communication.
In Accordance to Radicati Group research, there were over 3.8 billion email users during 2018. Which means over half of the world uses email right now. They expect it will raise up to 4.2 billion by the end of 2022.
On average, around 205 million emails are sent every day and around 74 trillion emails per year.
For the “3 Monster” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. Compared to that, email’s average open rate is of 22.86% and even its click-through rate is 3.71%. Emails reach to most of the people for who they’re intended for, so email marketing remains an indispensable part of your marketing strategy.
Certainly, consumers prefer email for being in touch with the brands they’re connected with, according to Adestra. According to MarketingSherpa, about 60% of patrons subscribe to a brand’s list to get promotional emails and deals compared to only 20% that follow brands on social media.
Marketers also prefer emails. 91% of B2B marketers in a Content promotion institution study rated email as “significant” or “extremely important” to their content marketing distribution efforts.
53.49% of emails sent are classified as spam as of the latest numbers available on Statista. Hence, it’s easy to see how consumers could easily be put off by getting the wrong emails.
Consumers have the power to get rid of irrelevant emails. Single way to make sure that your email isn’t on the chopping block is to include smart personalization that goes beyond just using subscribers’ first names.
What will Email Marketing look like in coming years?
“Looking forward to the coming years, what do you think is the most important change to email marketing will be?”
The Major changes according to Brand Marketers:
AI- Artificial Intelligence–Most of the decisions and campaign planning will become automated.
Far more automated and intelligent email marketing. Existing Content will be hauled from existing sources, and there will be less pressure on marketers to do it manually.
Subscriber Experience “Email will become almost a ‘luxury’ channel. Customers’ email addresses will be set aside for highly relevant, personalized content and brands which cannot get a second chance. It will be one of the channels with the uppermost and fastest-growing ROI.” Create lifetime worth for subscribers and keep your email marketing focused on subscribers.
Voice-based interaction. As people move away from using display, emails copy needs to work equally well for someone who reads it, or having it read to them.
Web-like experience within the email (shopping, buying, exploring, etc.) without the need to launch into a browser.
Storytelling and Interactivity. Email marketing will be all about subscribers. So, connect them with interesting stories and look for ways they can interact with your content.
Content Combinations (+ TESTING). Start trying out new content grouping to see what works with your subscribers. Do they like longer emails or get click-happy after seeing pictures?
Non-Linear Sales Funnel. The internet has evolved in the way we market online. But, the biggest thing is that the sales pipeline is less linear. Instead, there are multiple touch points where leads might come into contact with your brand. The good news is that email marketing is a great way to connect with leads no matter how well they are aware of your brand.
Advertisers have understood the potential of emails and so you can now see advertisements on your mail header too. This is a comparatively new space in PPC advertisements where companies are getting brand awareness and revenue.
So, now in today’s time, consumers will look forward to an even more authentic and interactive email experience where marketers will have to use more tools and technologies to deliver that.
Do you still think email marketing is dead? It’s clear that the reports of email marketing’s death are exaggerated.
Far-off from being dead, email marketing is alive, sound, and progressively more relevant for you to reach audiences across demographics. Give yourself a head start by upgrading yourself in the new trends in email marketing. ROI of Email Marketing is far better than many other channels. So connect with an inbound digital marketing company in Ahmedabad.
The fanfare about voice search has been growing up back when, introduced around a decade ago, from the time when users were required to dial a number and stating their search queries.
It has easily crossed the verge of early users.
Voice has achieved success as it is more comfortable for a handler to speak with an assistant than to type. The results of voice queries are also accurate and faster.
We are in a world where devices like Google Home, Amazon’s Alexa, and Apple’s Siri are becoming the median. The thought of being able to call out smart devices for any activity fascinates individuals today.
Moreover, it is extending outside the home and into the pockets of individuals who want to take this technology with them everywhere. Mobile devices like smartphones are not just for calling, texting, and scrolling through Social Media anymore. Now you can find information about local businesses through voice search.
50% of all searches are expected to be voice searches by 2020. It is essential for businesses to optimize their websites for voice search. Doing so will not only help boost traffic to their websites but help sustain the upcoming trends.
Here are a few indicators which show that voice search is the future.
Voice labs found that, 33 million voice-first devices were inflow.
Survey of SEO trends for 2018 and beyond, voice search raised up-to-the third position
Most users of vocal command are teenagers. However, Thrive Analytics found that people in all age groups use the voice-recognition assistant.
With the rise in the use of digital assistants, optimization for voice search is a must to your SEO success.
Presently, the market for voice search has expanded into a multi-billion-dollar enterprise. Which includes the biggest companies like Amazon, Google, and Apple, all competing
The impact it has on search engine optimization (SEO) suggests that it affects everyone and anyone on the internet.
Why Is Voice Search Significant For SEO in 2019?
We’re going to take a look at why voice search marketing is so important. How you can optimize your strategy towards it. These are a few major reasons why businesses should be looking into vocalization as part of their marketing plans.
Voice Search and Devices are Mounting
While still in its early years, voice search is doing remarkable things, both on home and mobile devices.
It will not limit to answer questions or directing consumers to the website. But it will also complete human tasks as well. For example, there may come a time when voice search assistants will be able to make you a reservation to your favorite restaurant, schedule an appointment with your hairstylist, or even personally answer retail questions regarding the inventory, discounts, price, or shipping status of products as though you were talking to a human.
It is likely that the markets for smart devices that include voice search will only continue to develop and add momentum.
With voice search assistants providing better results. You can expect more people to rely on voice searches to get the job done.
Not to mention, voice searches are proving to be more accessible for those who need voice dictation software, and who have trouble surfing the internet for information.
Google revealed its next big thing: Google Duplex.
This latest AI-driven phone-based system is designed to give your customers a way to have a real-life talk with computers in order to get things done. And, since consumers are always looking for quicker and easier ways for their needs, It will further raise how we use voice command.
Voice search gratify people’s need for immediate satisfaction. It makes things more handy, faster to access, and convenient for those times when people want to have an answer to their question right away but is doing something else like shopping, eating, or even working out.
As you can see, people across all device types are already performing searches to find out about local businesses.
By optimizing for voice, you open up your business to many new prospects. Not to mention, you meet the rising needs of people to have your business information readily available on a voice command.
Keywords for Voice Searches are Different
A business using search engine optimization must consider that when people use voice search they tend to use different languages and phrases for their queries. When people actually type something in, particularly on their smartphones, they usually keep the search pretty short. Typically a typed in the search would be as short as possible.
Whereas with voice command devices, people tend to say longer phrases out loud because it requires less effort than typing and they can get more specific results. It is expected that an individual is more likely to ask a longer question such as “Where can I get the best salon deals” instead of just typing “salon deals”. People often ask things in the form of a question when using voice searches because they expect it to respond like a human.
Stronger Search Intent
One of the things that marketers are trying to identify is the precise intent of the user when they are looking for particular information. With physically typing two words for a search can make it tough to figure out the person’s intent in their search. With voice searches, people tend to show much precise intent that can be easily understood by the web crawler and ultimately benefits marketers as well as the customer.
Local Businesses Benefit the Most of Voice Search
SEO is optimized for location, while voice searches more often include terms such as “near me” or “nearby”. Resulting in a lot of business to local stores. Mobile voice search is actually three times more likely to be used to find local companies than through text searches. A business with a local physical presence tends to benefit the most from optimizing for voice search.
Faster Response, Faster Results
One of the reasons people are inclined to favor voice searches when they are on the go is so they can get a quick answer and take instant actions. This is a great opportunity for businesses that want to convert customers. And are able to get to the top of voice search results. People searching might prefer you for the product or service they want. In addition without spending too much time comparing and assessing other websites.
As long as you have a listing on sites like your hours, location and phone number you can get customers who need your services immediately.
Marketing for voice searches can help businesses run into a lot of opportunities. It is going to be more important as people adjust to new devices that focus on voice command.
Make sure to integrate voice search in your digital marketing and SEO plan to get the finest results. Let us help you with Voice Search Optimization
The advancement of artificial intelligence is now bursting and chatbots are only a sprinkling on a gigantic wave of growth. Today the number of addicts of messaging apps like Whatsapp, Slack, Skype, and their analogs is booming; Facebook Messenger alone has more than 1.5 billion monthly users. With the spread of messengers, virtual chatbots that replicate human tête-à-tête for solving various tasks are becoming increasingly in demand.
Online chatbots are efficient as it saves time and effort by automating customer support. Moreover, the opportunities provided by chatbots systems go far ahead of solving customers’ queries. They also benefit in company tasks, like collecting useful statistics about users, serving to plan the meetings, resulting in dropping overhead costs. There is no doubt that chatbots marketing is growing exponentially with increasing efficiency of a business.
What is Chatbot and Why chatbots are so important in 2019
“A computer program designed to simulate conversation with human users, especially over the Internet.”
Chatbots are software applications that use artificial intelligence & natural language processing to understand what a human wants and direct them to their preferred results with minimal effort for the end-user. A sound designed & built chatbot will:
Use existing statistics (if accessible) to identify the type of questions people ask.
Analyze accurate answers to those questions through a ‘training’ period.
Use machine learning & NLP to learn context, and recurrently get better at answering those questions in the future.
NLTK (Natural Language Toolkit) is a chief platform for building Python programs to associate with human language data. It provides easy-to-use interfaces. You can build your first chatbots in python (NLTK).
The acceptance of chatbots development started accelerating when Facebook opened up its developer platform and demonstrated the world what is promising with chatbots through their Messenger app. Google also got in a similar game soon after with Google Assistant. Ever since then there has been a remarkable sum of chatbot apps built on websites, in applications, on social media, for customer support, and innumerable other examples.
The center of chatbot technology lies on natural language processing or NLP, the similar technology that forms the origin of the voice recognition systems used Google Now, Apple’s Siri, and Microsoft’s Cortana.
Chatbot routes the text showcased to them by the user, before reacting according to a multifaceted sequence of algorithms that depicts and identifies what the user said, infers what they mean and/or want, and determine a string of suitable responses based on this information.
Some chatbots offer an astonishingly authentic conversational experience, in which it’s very hard to determine whether the agent is a bot or a human being. However, any technology or application that relies upon a machine’s ability to dissect human speech is likely to struggle with the difficulties intrinsic in elements of speech such as metaphors and similes. Regardless of these significant limitations, chatbots are becoming increasingly sophisticated, responsive, and more “natural.”
In other words, they’re becoming more human.
Now that we’ve established what chatbots are and how they work, let’s get to the best examples of successful chatbots online that can be used as a tool for marketing to provide enhanced customer service, to close a deal and more.
In spite of being part of an intricate industry, car manufacturer KIA uses a chatbot that twirls Messenger into a feasible platform for customer query solving. “
This Facebook chatbot examples far-fetched metrics are the result of foreseeing user intent, and helps Kia personalize service at scale:
Collect user data to improve remarketing. Instead of letting leads fade away without a hint, your chatbot should capture customer details and needs. It’ll fuel future sales and re-marketing efforts.
Offer different services: Capturing lead information is precious, however, it’s not the only thing your bot is capable of doing. Kia’s chatbot can also grant roadside assistance, bill payment options, and a store locator to set up a meet with live salespeople.
Imitate human interactions to connect: Kian (chatbot) can respond to any type of question for any car model that a live salesperson could.
It’s probable that your chatbot can do well to answer questions of the customers, but that should be a byproduct of the entire experience. You desire to give customers everything they need inside chatbot – from information to payments and more.
Casper is a friendly, easily distractive bot designed to keep you company when you can’t just fall asleep. It is chatbot designed to Help Insomniacs Get through the Night.
If you undergo from insomnia, as I do, you’ll know that the feeling of almost overpowering loneliness – the idea that all your friends and enemies in the world are resting peacefully while your own mind deceives you with worries and doubts – is among the worst parts of not being able to sleep.
Casper’s amazingly named Insomnobot 3000, is an informal agent that aims to give insomniacs someone to talk to while the rest of the world rests effortlessly.
Dominos altered the way we order food with Dominos, with the Interactive Pizza Bot. The Domino’s chatbot can offer a full menu, can reorder previous orders and track deliveries. It’s become one of the best chatbots for the customers’ service.
Make it reachable across platforms: Chatbots that cover cross-platform perform better than one channel. For example, you can order through the Domino’s Pizza Bot by Slack, Messenger, Apple Watch, Mobile App, Smart Home Assistants, and more.
Don’t be afraid to be humorous: Most companies are frightened to be too simple or fun. This will not weaken your brand. Executing a key interaction with an emoji will go a lot more successful than a wall of text in your chat window.
Start simple, then slowly move forward to more complex cases: What’s the biggest reason users interact (chat with bots online) with your site or Facebook Page? If it’s ordering a pizza, design your chatbot around that main meaning. Once that experience is perfect, build your out chatbot with key secondary interactions.
Ever imagined what it would be like to speak to Albert Einstein? Well, now you can. To help promote their new show Genius, National Geographic created a conversational chatbot who talks like Einstein. While most businesses flash promos into your chat box, they used Einstein bot to chase user’s conversation and reply with information about the show and other interesting queries.
This resulted in 7-10 minutes of average conversations, 50% user re-engagement and an increased community of followers. These stats come from a cautiously chosen, user-friendly chatbot strategy.
Use chatbots to create personal experiences: People experience they were “talking to Einstein” in real-time, in a human and friendly way. Einstein was able to answer professional and personal questions, making users feel a one-to-one bond to the bot, and in turn, the show.
Make it humorous to engage with them: Laughter is not only good for the soul, but it’s something we don’t imagine to do. Especially when you interact with a brand. Build your bot to be informational and conversational, with a little sass here and there.
Juggle around with older concepts in a novel way: Chatbots are now used by companies across the board. As an alternative of reusing the same old string, try something new that people haven’t seen before.
If you work as a marketer, you doubtlessly know how important lead generation is.
Roof Ai’s chatbot facilitates real-estate marketers to automate interacting with potential leads via social media. The chatbot recognize potential leads via Facebook, and then take action almost immediately in a friendly, helpful, and conversational tone that strongly resembles that of a real person. Based on user contribution, Roof Ai prompts potential leads to provide a little more information, before automatically passing on the lead to a sales agent.
One of the key advantages of Roof Ai is that it allows real estate agents to respond to user queries straight away, regardless of whether a customer service rep or sales agent is available to help. This can have a spectacular impact on conversion rates. It also eradicates potential leads sliding through an agent’s fingers due to missing a Facebook message or failing to respond quickly enough.
Overall, Roof Ai is a remarkably convincing bot.
Inspired by these brands using chatbots? Now it’s time for you to create your own Chatbot
While all these chatbots seem superior, they’re relatively simple to build using chatbot tools. Here’s the list of the 10 best chatbots tools
Have you encountered a relatively memorable chatbot? Are you building your own chatbot for your companies Facebook page? Get to us with your vision, experiences, and thoughts on the future of chatbot in the comment session below.
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