The advancement of artificial intelligence is now bursting and chatbots are only a sprinkling on a gigantic wave of growth. Today the number of addicts of messaging apps like Whatsapp, Slack, Skype, and their analogs is booming; Facebook Messenger alone has more than 1.5 billion monthly users. With the spread of messengers, virtual chatbots that replicate human tête-à-tête for solving various tasks are becoming increasingly in demand.
Online chatbots are efficient as it saves time and effort by automating customer support. Moreover, the opportunities provided by chatbots systems go far ahead of solving customers’ queries. They also benefit in company tasks, like collecting useful statistics about users, serving to plan the meetings, resulting in dropping overhead costs. There is no doubt that chatbots marketing is growing exponentially with increasing efficiency of a business.
What is Chatbot and Why chatbots are so important in 2019
According to Oxford Dictionaries, a chatbot is
“A computer program designed to simulate conversation with human users, especially over the Internet.”
Chatbots are software applications that use artificial intelligence & natural language processing to understand what a human wants and direct them to their preferred results with minimal effort for the end-user. A sound designed & built chatbot will:
- Use existing statistics (if accessible) to identify the type of questions people ask.
- Analyze accurate answers to those questions through a ‘training’ period.
- Use machine learning & NLP to learn context, and recurrently get better at answering those questions in the future.
- NLTK (Natural Language Toolkit) is a chief platform for building Python programs to associate with human language data. It provides easy-to-use interfaces. You can build your first chatbots in python (NLTK).
The acceptance of chatbots development started accelerating when Facebook opened up its developer platform and demonstrated the world what is promising with chatbots through their Messenger app. Google also got in a similar game soon after with Google Assistant. Ever since then there has been a remarkable sum of chatbot apps built on websites, in applications, on social media, for customer support, and innumerable other examples.
Image from Loyalty Apps
How Do Chatbots Functions?
The center of chatbot technology lies on natural language processing or NLP, the similar technology that forms the origin of the voice recognition systems used Google Now, Apple’s Siri, and Microsoft’s Cortana.
Chatbot routes the text showcased to them by the user, before reacting according to a multifaceted sequence of algorithms that depicts and identifies what the user said, infers what they mean and/or want, and determine a string of suitable responses based on this information.
Image from Wizeline
Some chatbots offer an astonishingly authentic conversational experience, in which it’s very hard to determine whether the agent is a bot or a human being. However, any technology or application that relies upon a machine’s ability to dissect human speech is likely to struggle with the difficulties intrinsic in elements of speech such as metaphors and similes. Regardless of these significant limitations, chatbots are becoming increasingly sophisticated, responsive, and more “natural.”
In other words, they’re becoming more human.
Now that we’ve established what chatbots are and how they work, let’s get to the best examples of successful chatbots online that can be used as a tool for marketing to provide enhanced customer service, to close a deal and more.
1. Kia Motors
In spite of being part of an intricate industry, car manufacturer KIA uses a chatbot that twirls Messenger into a feasible platform for customer query solving. “
This Facebook chatbot examples far-fetched metrics are the result of foreseeing user intent, and helps Kia personalize service at scale:
- Collect user data to improve remarketing. Instead of letting leads fade away without a hint, your chatbot should capture customer details and needs. It’ll fuel future sales and re-marketing efforts.
- Offer different services: Capturing lead information is precious, however, it’s not the only thing your bot is capable of doing. Kia’s chatbot can also grant roadside assistance, bill payment options, and a store locator to set up a meet with live salespeople.
- Imitate human interactions to connect: Kian (chatbot) can respond to any type of question for any car model that a live salesperson could.
It’s probable that your chatbot can do well to answer questions of the customers, but that should be a byproduct of the entire experience. You desire to give customers everything they need inside chatbot – from information to payments and more.
Casper is a friendly, easily distractive bot designed to keep you company when you can’t just fall asleep. It is chatbot designed to Help Insomniacs Get through the Night.
If you undergo from insomnia, as I do, you’ll know that the feeling of almost overpowering loneliness – the idea that all your friends and enemies in the world are resting peacefully while your own mind deceives you with worries and doubts – is among the worst parts of not being able to sleep.
Casper’s amazingly named Insomnobot 3000, is an informal agent that aims to give insomniacs someone to talk to while the rest of the world rests effortlessly.
Dominos altered the way we order food with Dominos, with the Interactive Pizza Bot. The Domino’s chatbot can offer a full menu, can reorder previous orders and track deliveries. It’s become one of the best chatbots for the customers’ service.
- Make it reachable across platforms: Chatbots that cover cross-platform perform better than one channel. For example, you can order through the Domino’s Pizza Bot by Slack, Messenger, Apple Watch, Mobile App, Smart Home Assistants, and more.
- Don’t be afraid to be humorous: Most companies are frightened to be too simple or fun. This will not weaken your brand. Executing a key interaction with an emoji will go a lot more successful than a wall of text in your chat window.
- Start simple, then slowly move forward to more complex cases: What’s the biggest reason users interact (chat with bots online) with your site or Facebook Page? If it’s ordering a pizza, design your chatbot around that main meaning. Once that experience is perfect, build your out chatbot with key secondary interactions.
Ever imagined what it would be like to speak to Albert Einstein? Well, now you can. To help promote their new show Genius, National Geographic created a conversational chatbot who talks like Einstein. While most businesses flash promos into your chat box, they used Einstein bot to chase user’s conversation and reply with information about the show and other interesting queries.
This resulted in 7-10 minutes of average conversations, 50% user re-engagement and an increased community of followers. These stats come from a cautiously chosen, user-friendly chatbot strategy.
- Use chatbots to create personal experiences: People experience they were “talking to Einstein” in real-time, in a human and friendly way. Einstein was able to answer professional and personal questions, making users feel a one-to-one bond to the bot, and in turn, the show.
- Make it humorous to engage with them: Laughter is not only good for the soul, but it’s something we don’t imagine to do. Especially when you interact with a brand. Build your bot to be informational and conversational, with a little sass here and there.
- Juggle around with older concepts in a novel way: Chatbots are now used by companies across the board. As an alternative of reusing the same old string, try something new that people haven’t seen before.
If you work as a marketer, you doubtlessly know how important lead generation is.
Roof Ai’s chatbot facilitates real-estate marketers to automate interacting with potential leads via social media. The chatbot recognize potential leads via Facebook, and then take action almost immediately in a friendly, helpful, and conversational tone that strongly resembles that of a real person. Based on user contribution, Roof Ai prompts potential leads to provide a little more information, before automatically passing on the lead to a sales agent.
One of the key advantages of Roof Ai is that it allows real estate agents to respond to user queries straight away, regardless of whether a customer service rep or sales agent is available to help. This can have a spectacular impact on conversion rates. It also eradicates potential leads sliding through an agent’s fingers due to missing a Facebook message or failing to respond quickly enough.
Overall, Roof Ai is a remarkably convincing bot.
Inspired by these brands using chatbots? Now it’s time for you to create your own Chatbot
While all these chatbots seem superior, they’re relatively simple to build using chatbot tools. Here’s the list of the 10 best chatbots tools
- HubSpot’s Chatbot Builder
- Flow XO
- Dialog flow
- Lead formally
Have you encountered a relatively memorable chatbot? Are you building your own chatbot for your companies Facebook page? Get to us with your vision, experiences, and thoughts on the future of chatbot in the comment session below.